Icera Launches New Brand Identity

- 3 Dec 2010

Bristol, UK, 3 December, 2010 Icera Inc. has refreshed its branding in order to strengthen how it represents its growing global business to its customers, its people and the markets in which it operates as it extends its portfolio to include soft modem chipsets for multimode 4G smartphones and tablets as well as Mobile Broadband devices.

The emphasis on a new brand reflects Icera’s desire for a more unified representation across its global business as it has evolved from being a small start-up to becoming the number two vendor in mobile broadband products and set to become the challenger in high performance Android smartphones.

The new branding positions the existing Icera name and typeface alongside a new visual identity of three overlapping green squares.  Underlying the visual element are three qualities Icera stands for that deliver value to its customers; the green squares represent thought bubbles to communicate the quality and expertise of Icera’s people who apply different thinking to complex cellular technology, the unique soft modem chipsets the company designs and delivers, and the different layers of software that deliver the latest air interface technology as software upgrades at no extra silicon cost.

The visual identity also includes a new colour palette and image library for online and offline company literature.  Icera’s website www.icerasemi.com, has also been redesigned to reflect the changes and the new logo can be downloaded from http://www.icerasemi.com/news/newsroom-image-library

About Icera

Icera is a fabless semiconductor company, pioneering software-defined modem chipsets for the fast growing smartphone and Mobile Broadband device markets.  Icera technology delivers the highest performance modem solutions with the smallest silicon die size for smartphones, tablets and USB sticks and other ‘internet-everywhere’ consumer electronic devices.  Icera technology supports 4G (LTE), 3G (HSPA) and 2G standards.  Founded in 2002, Icera is headquartered in the UK, with design locations in the UK, France, USA and China, with customer engineering and sales offices in Europe, Asia and the USA. For more information, visit the Icera web site at www.icerasemi.com.

For further information, please contact:

Sally Doherty, Icera Inc.                                                                

Tel:  +44 1454 284800                                                                     

Email: sally@icerasemi.com